How do you craft a digital customer journey that seamlessly connects with an in-store experience?
The national bakery chain with locations across Canada and the US was looking to overhaul its digital approach, reviewing everything from website to digital marketing. They came to Major Tom for the strategic vision and tactical expertise to drive engagement with end customers and potential franchisees alike.
Drive customers to retail stores
Attract new franchisees
Create digital platform optimized for both audiences
Intertwined B2B and B2C strategies to maximize ROI
The unique web platform serves the specific needs of each audience — optimizing certain pages to drive consumer demand in a mobile-first design while also generating leads for the franchising side of the business via a desktop approach.
Using a wide-ranging digital strategy that includes display, video, social and paid search campaigns, COBS drives users in-store at relevant moments with delicious products in mind, or to dedicated franchising user journeys in potential growth markets.
"Major Tom’s strategies have resulted in increased sales, more franchises recruited, better leads, and a stronger customer base. Their dedicated team works efficiently, keeping everyone involved on track. They’re transparent, proactive, and skilled, setting the foundation for a lasting relationship."
Brad Bissonnette VP Marketing & Franchise Recruitment