Creativity is at the core of everything Loeffler Randall does. Their 94% female team creates high-quality apparel, footwear, and accessories in small, considered batches — paying attention to every detail. From their New York office, they design clothes for women leading busy lives who want to invest in pieces to take you from day to night.
The Challenge
As a deeply personal brand, Loeffler Randall wanted to grow without sacrificing its connections with customers. They came to Major Tom to expand their reach through effective digital campaigns that would stay true to their brand values. The goal was to provide personalized service and connections while increasing return-on-ad-spend.
The Solution
After a deep dive with Loeffler Randall to clarify their brand and business goals, we helped them build a clearer picture of their customers. We created a holistic digital strategy that complemented everything they were doing well already. As a Google Premier Partner, we also used our early access to beta programs to help them take advantage of new opportunities as soon as they hit the market.
The Results
With an authentic digital ad strategy, we were able to speak to Loeffler Randall's existing audience while expanding into new audiences for growth. See the results:
20%
INCREASE IN TRANSACTIONS
40%
INCREASE IN ROAS
152%
INCREASE IN CONVERSION RATES
Major Tom’s understanding of brand integrity and expertise in paid media greatly improved cost per acquisition, customer reach and transactions, all while lowering digital marketing costs.
Lucinda Betteridge, Loeffler Randall
Ecommerce Manager
Wonderful partners for digital advertising. Their strategy aligns with larger business goals and they communicate regularly.
Carolyn Phillips, Roller Rabbit
Vice President of Marketing and eCommerce
Working with them is working with a top notch company that is committed to your success.
