Customers are engaging with your brand but not following through, and you don't know where they are dropping off.
If you don't understand your customer journeys, you're not only blind to lost revenue but inviting it.
If customers don't feel looked after, they'll move on. Understanding your journeys should be part of your customer service efforts.
To start, you should have one each for your top three personas or products, at least one for re-engagement and one for win backs. Your journeys should evolve as your business does, so expect to create more as you grow.
When visualizing the journey, we are partial to Funnelytics, but you can use any tool that you are comfortable with. Often, this process starts with a piece of paper or a chalkboard. Post-it notes also work well to get ideas flowing. There are customer journey mapping-specific tools like Smaply that will guide you forward.
We have many templates for customer journey mapping and can often quickly create a rough draft of your main journey, so collaboration can begin. Each tool and platform have their own customized templates which make it easier to get started.
Typically, we work with the marketing department first. However, every customer touchpoint should be explored and journey mapping is very popular with customer service teams.
We will help you map out your personas and define your customer acquisition strategy through detailed customer journey maps.Let's start mapping
We can provide ideation, concepting, copywriting, graphic design, videography, and photography services to support your journeys and keep your customers in your flywheel.Begin building for long-term success