eCommerce Strategy

What can a team of eCommerce experts do for you?

If you sell something, chances are you have considered selling it online. As consumers shift their shopping habits online, it’s now the fastest-growing global retail market. But there are so many different paths to take when developing an eCommerce strategy, it can feel overwhelming. Amazon? Walmart? Other e-tailers? Or should you build your own eCommerce platform? Once you have selected a channel, how do you effectively drive traffic and track the return on your ad spend?

Often, eCommerce channels and the vital decisions surrounding them are made in silos, but the reality is that you need a holistic view to determine the correct eCommerce strategy.  We bring multi-disciplinary experience that allows us to be more astute with optimizations, not only just with advertising but the eCommerce side of the business as a whole.

Winners of the Canadain Search Awards 2020, Retail/eCommerce (PPC) category, take a peek at our award-winning work.

Person looking through eCommerce store on tablet

Our process

As with all of our projects, we take a customized approach to developing an eCommerce strategy. You may be expanding it as a sales channel, or starting from scratch. Either way, we start with a review of the full spectrum of your digital advertising, eCommerce marketing, tracking, and attribution. Starting from a position of deep knowledge enables us to optimize your approach, your advertising, and your technology stack to address specific strategies and goals.

The result? Increased year over year gross revenue across digital channels, a stronger ROAS, and stronger brand engagement.