Criteo

About Criteo

Criteo is a global-leading B2B technology company built on the open Internet. They have a holistic suite of advertising solutions for retailers, brands, and publishers to access the data and technology to best attract and keep their customers. Their goal is to help you get noticed, get traffic, and get sales.

The Challenge

Criteo didn't have an in-house marketing team to focus on increasing conversion rates. They needed an external team to plan their lead strategies, increase interaction in B2B markets, create high-value content to win brand loyalty, and integrate user tracking so they could create and share content based on where the user is in their marketing funnel.

Criteo youtube laptop and mobile

 

The Solution 

To boost their visibility and conversions, we created a full B2B-specific digital strategy. The strategy involved creating a custom content hub for their gated content, including marketing automation and a steadfast digital promotion strategy. We also helped optimize their YouTube and Video marketing strategy and content calendar, and integrated user tracking through Google Analytics.

The Results

With a B2B-specific strategy, we were able to reach and speak directly to Criteo's audience. The results:

 

200%

INCREASE IN ORGANIC SEO TRAFFIC

78%

INCREASE IN WEBSITE CONVERSIONS

400+

VIDEOS OPTIMIZED FOR YOUTUBE

 

Major Tom integrated their agency into our existing infrastructure to help us scale our digital marketing strategy quickly and efficiently. We needed to reach a broad market with many competitors, and Major Tom made our strategy feel personal.

Linette Gomez, Criteo
Head of Global Digital

Major Tom are always being pro-active and giving strategic advice around how you can improve what you are doing and grow your business.

Lisa Hurlbutt, Arts Umbrella
Senior Director, Marketing and Communications

We trust their work and recommendations completely and have had fantastic results.

Natasha Eng, Blanche Macdonald
Social Media and Marketing Director

Are you ready for 200% more customers from Google?

Want to launch your brand into the future? Strap in and let's go!