Curiocity Group Inc. is one of Canada’s most prominent digital publishing companies. With a daily reach of over 2M people and monthly content views surpassing 100M, they combine their established presence as a leading digital publisher with expertise in digital marketing — turning businesses from brands into local favorites.
With exclusive, engaging, and hyperlocal content, they strive to showcase the best of every city they operate in.
The Challenge
Curiocity came to Major Tom to build a new website to support their ambitious vision for growth. They needed a design and UX overhaul to keep visitors engaged with their content and ensure easy navigation. Equally important, the site had to be advertising-ready, scalable to new markets, and flexible enough to meet Curiocity’s evolving website needs.
The Solution
After an in-depth discovery process, Major Tom built a strategy to address Curiocity’s priority website requirements. While consolidating five sites into one, we provided an optimized URL, category structure, and strong SEO approach. This included a UX overhaul to improve usability and ease of navigation for the highly-trafficked site.
Major Tom’s design team also leveraged new Curiocity branding to create a holistic, atomic design system that produced beautiful — and scalable — results. During the consolidation we supported an automated content migration of over 3,000 articles, and, crucially, set up an easy-to-use Wordpress backend to significantly simplify site administrative burden.
The Results
The new site delivered:
5
CITIES OF CATERED CONTENT IN ONE UNIFIED PLATFORM
3000+
ARTICLES SEAMLESSLY SORTED AND MIGRATED
10M
IMPRESSIONS ON GOOGLE DISCOVERY
"I want to say thank you for all the extra work you guys did!”
Kieran O’Neil, Curiocity
Manager of Content Strategy
Not only has organic traffic increased, but there has also been overwhelmingly positive feedback regarding the website’s new look.
Roxane Leigh, Montigo
Marketing Manager
We've worked with Major Tom for almost a decade and have been extremely impressed with the high level of service they consistently provide.
Natasha Eng, Blanche Macdonald
Social Media and Marketing Director
Ready to build a site that lives up to your best and brightest content?
