Kerrisdale Lumber is a nationwide full-service building supply and hardware store that was established over 100 years ago. Their online store offers a wide variety of home and garden products such as barbecues, outdoor kitchens and fireplaces.
The Challenge
Following a strong sales year, Kerrisdale Lumber saw slowing momentum towards the end of 2021 and needed to achieve year-over-year revenue growth in 2022. Our challenge was to find ways for their paid campaigns to increase efficiency and drive growth.
The Solution
Major Tom conducted a comprehensive audit of Kerrisdale Lumber's Google Ads account, pinpointing top-performing keywords and creatives. By optimizing the account and removing underperforming elements, we seized opportunities for maximum ROI. Nationwide targeting was expanded for greater efficiency and audience reach.
Seasonal trends in customer purchasing behavior were identified and budgets were adjusted accordingly. Our team consolidated campaigns, adjusted bidding, and introduced new creative to enhance ad relevance, leading to increased click-through rates and conversions. Results indicate significant improvements in campaign performance and ROI.
The Results
As a result of the paid media overhaul, Kerrisdale Lumber surpassed its goals with:
133%
INCREASE IN REVENUE YEAR-OVER-YEAR
71%
INCREASE IN TRANSACTIONS YEAR-OVER-YEAR
36%
INCREASE IN AVERAGE ORDER VALUE YEAR-OVER-YEAR
Major Tom has given us the support and resources our small team needs to accomplish a great deal of our goals.
Tessa, Kerrisdale Lumber
Manager, Marketing Strategy & Business Development
We can't say enough good things about the staff and leadership at Major Tom and we highly recommend anyone looking for branding/communications support.
Gilad Cohen, JAYU
Founder & Executive Director
Their expertise and optimization has allowed us to increase our conversion rates while reducing our lead costs.
Paul Malaria, Armstrong Fluid Technology
Digital Media and Graphics Manager
Ready to build a message that makes your audience pay attention? Let's get started.
