MadeGood is an inclusive company that makes tasty, allergen-free, and organic snacks. With products available in-store and online, their healthy treats reach families throughout the US and Canada. MadeGood also strives to make healthy choices as a company. With B Corp and Zero Waste certifications, they back their commitments to positive social and environmental change with action.
The Challenge
In the past, MadeGood struggled to establish a consistent email campaign that resonated with their customers online. Their emails lacked custom flows for important touchpoints — abandoned carts, new subscriptions, birthdays and product reviews — and they needed a regular cadence for emailed newsletters.
The Solution
We began by implementing a series of dynamic, automatic flows triggered by site users' actions. By reaching out to customers with abandoned sessions or carts, MadeGood recouped otherwise lost revenue. Newsletter campaigns focusing on products-of-the-month, sales, and lifestyle content to engage their audience with added value and relevant calls-to-action.
Then, we made recommendations to expand their subscriber base further. To optimize, we tested A/B variants of content and alternate strategies to improve open and click rates. For MadeGood, this grew both revenue and average order value.
The Results
With their revamped approach, MadeGood's customers took notice. Emails generated:
26%
OF CANADIAN REVENUE
316%
INCREASE IN U.S. ECOMMERCE REVENUE
28%
OF US ECOMMERCE REVENUE DURING BLACK FRIDAY/CYBER MONDAY
Our partnership with Major Tom over the past year has been critical to our growth.
Carolyn Phillips, Roller Rabbit
Vice President of Marketing and E-Commerce
Major Tom are always being pro-active and giving strategic advice around how you can improve what you are doing and grow your business.
Lisa Hurlbutt, Arts Umbrella
Senior Director, Marketing and Communications
We were attracted by their willingness to experiment, their ability to understand our business and their ability to move quickly.
Jeanette LeBlanc, Little Potato Company
Digital Content Manager
Are your emails pulling their weight when it comes to eCommerce?
