Roller Rabbit

About Roller Rabbit

Roller Rabbit makes women's and children's clothing and accessories. They work with artisans and materials from across the globe, believing that how something is made is just as important as the finished product. With their optimistic style and joyful content they hope to bring the world a little closer together, starting with their family and yours.

The Challenge

Like many businesses, Roller Rabbit's paid media strategy wasn't clearly defined, making their goals challenging to reach. Their in-house marketing team focused on creative production and product development — they needed an external team to leverage purposeful digital marketing opportunities. Roller Rabbit needed a well-thought-out strategy to amplify its brand message and attract new, loyal customers.

Roller Rabbit laptop and mobile mockup

The Solution

We created an integrated paid media strategy to generate a strong return-on-ad-spend for Roller Rabbit. The strategy included high-impact channels including Facebook, Google Ads, Microsoft Ads. We also created an analytics and data solution to give the Roller Rabbit teams confidence in reporting accuracy.

The Results

Defining a purposeful marketing strategy resulted in a spike in revenue for Roller Rabbit. See how much we helped here:

176%

INCREASE IN ECOMMERCE CONVERSION RATES

95%

INCREASE IN PAID MEDIA-GENERATED REVENUE

1124%

PAID MEDIA ROAS ON FACEBOOK

Our partnership with Major Tom over the past year has been critical to our growth.

Carolyn Philips, Roller Rabbit
Vice President of Marketing and E-Commerce

Major Tom’s understanding of brand integrity and expertise in paid media greatly improved cost per acquisition, customer reach and transactions, all while lowering digital marketing costs.

Lucinda Betteridge, Loeffler Randall
eCommerce Manager

Major Tom are always being pro-active and giving strategic advice around how you can improve what you are doing and grow your business.

Lisa Hurlbutt, Arts Umbrella
Senior Director, Marketing and Communications

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