Wild Grapes is a subsidiary brand of the esteemed Peller Estates. They sell personal winemaking kits aimed at a non-traditional wine audience. Their branding echos Americana, and their kits include everything you need to brew your own wine at home.
The Challenge
After years of selling their winemaking kits on Amazon, Wild Grapes sales had plateaued. They were ready to increase their organic rankings, expand their paid campaigns, and increase their revenue. Wild Grapes also needed support ensuring their marketing strategies were congruent with the ever-changing and complex landscape of Amazon and the logistical issues that came with selling on this platform.
The Solution
The first step was to optimize their Amazon product listings to appease both the algorithms and the consumer. Then, we implemented a strategic PPC strategy to capitalize on ads in search results and across the homepages. We helped Wild Grapes work through account health problems, deal with negative reviews, and removed product listings. Finally, we created an A+ Content (Enhanced Branded Content) strategy, added videos, refreshed their keyword research, and rewrote page content as needed.
The Results
With an Amazon facelift, Wild Grapes overcame their sales plateau, reaching new heights. You can see the numbers here:
98%
INCREASE IN MONTHLY SALES
5
PRODUCTS ON THE 1ST RESULTS PAGE
2
PRODUCTS IN THE TOP TWO POSITIONS
Major Tom successfully launched and continue to maintain both Amazon United States and Canada for our men's grooming products line
Harrison Stoker, Donnelly Group
VP Brand
Major Tom has helped us overcome issues by launching our products on Amazon. They navigated us through the process and we began selling products immediately.
Sarah Jagger, Domestic Objects
Owner
The digital landscape is confusing to say the least, so having Major Tom at your side can give any organization peace of mind.
