June 4, 2021
3 Mins to Read

Start generating new revenue in 30 days by expanding your Amazon reach

Start generating new revenue in 30 days by expanding your Amazon reach

As marketers, you know that if you can get your product in front of more people, you have higher chances of making more sales. What if you expand your reach into the US and Canada? When you sell on the US Amazon marketplace, you’re putting your product in front of 215 million people every month. Imagine how much new revenue you can generate then.

Suppose your business is already generating consistent revenue from Amazon. In that case,  you can start generating new revenue in as little as one week by expanding your Amazon reach into the US and Canadian marketplaces.

Why Sell on Amazon in the US and Canada?

The North American Amazon marketplaces are hot right now:

  • The US sells over 4,000 items every minute. 
  • $386 billion: Amazon’s annual global revenue (2020).
    • $263 billion: Amazon US marketplace sales. 
    • $26 billion: Amazon UK marketplace sales.
  • 2.2 million: number of third-party sellers on Amazon globally.
    • 86% sell on the US Marketplace.
  • 49.1%: Amazon-owned eCommerce market share in the US.
  • 215 Million: Number of unique US visitors visiting the Amazon US marketplace monthly.

amazon statistic from oberlo

There is ample opportunity for you to start generating new revenue by expanding your Amazon reach into their US marketplace. It’s also a great stepping stone to getting on the 2nd largest eCommerce site in the US: Walmart.

You miss out on a huge, scalable opportunity if you’re not taking full advantage of all the resources and tools available on the global Amazon marketplace. Increasing your reach and revenue is more in-depth than doing a few ads or sponsored product listings.

How to get started selling on Amazon in North America

Before you can increase your reach on Amazon, you need to open your  US- or Canadian-based Amazon shop:

  1. Do your research: Make sure there is a market for your product in the US and that you can legally import your product into the US and Canada.  Look into your options for shipping and make a plan and budget for taxes and regulations.
  2. Choose an Amazon Seller plan: You can choose between individual plans (where you pay based on how much you sell) or a professional plan (pay a monthly fee for unlimited products and transactions.
  3. Submit your application: You can submit your application online and get your approval, usually within three days.

We recommend signing up for a North American Unified Account so you can easily share your product listings across the US, Canadian, and Mexican marketplaces for the same monthly fee.  For more information, check out our step-by-step guide.

website showing

How to generate new revenue in 30 days by expanding your reach

Once you have your Amazon account approved for your US or Canadian store, you can begin optimizing and uploading your product information. 

Here are a few tips to expanding your reach so you can grow your revenue on Amazon:

Conduct a competitive audit: Take a deeper dive into what your competitors are doing on Amazon. This is similar to what you would have done for your UK-based competitors, but now you’re looking more specifically at the US marketplace on Amazon.

Optimize your product listings: The language and strategy you use to sell to UK and European customers are likely different than what you need for the US and Canadian marketplaces. Place a renewed focus on your strongest USPs (Unique Selling Points) in your copy. 

Refresh your creative: Work with visual creatives and copywriters who understand the North American market to optimize your product listings. Consider uploading videos and refreshed graphics to your listing and optimizing for SEO keywords.

Add a PPC strategy: In addition to your organic SEO keyword strategies, consider adding pay-per-click (PPC) to your advertising strategy. Amazon has several ways to take advantage of PPC, and you can consider creating PPC ads on other platforms to drive traffic to your Amazon listings. For this strategy to be effective and profitable, you need to measure your Advertising Cost of Sale (ACos).

Develop a product review strategy: 89% of customers will read a product review before purchasing. If you are a relatively new player in North America, you’ll need to build your credibility with good-quality reviews. To do this, you will need to  develop a strategy to get these high-quality reviews posted to Amazon.

amazon review of david bowie hardcover book

Streamline your logistics: You’re not going to get Amazon reviews if your inventory and fulfillment can’t keep up with demand. 79.8% of Americans shop on Amazon because of the fast, free shipping. If you can’t get your product into the hands of the purchaser within 1-2 days when possible, you’re going to lose market share to a competitor who can. As a UK-based business wanting to sell in the US, look into the feasibility of opening up warehouses or manufacturing in the US or using the Fulfillment by Amazon service.

How to increase your Amazon sales revenue

If you’re already making consistent sales on the Amazon UK marketplace, it’s time to increase your reach into the US and Canadian markets so you can increase your sales revenue. Online shopping is a trend we expect to grow by leaps and bounds in the coming years, so now is the time to get on board and sell on the Amazon US marketplace. 

Chris Breikss, Founding Partner

Obstacles are like asteroids. Shoot 'em down and let's go to the moon.

Selected for you

Subscribe to Mercury

Receive exclusive action-focused content and the latest marketing insights.