What can you do when you know you don’t know?
Before you approach any project – the more you know about your customers, competitors and the market – the less guesswork you’re faced within the process. Research is all about risk mitigation.
Knowing, planning, acting and improving is a general strategic workflow. If you act on assumption as opposed to truly knowing, you put your plan at risk, end up off-course and can make costly mistakes. Thorough research can be the ultimate foundation of a business plan, a marketing plan, or even a website.
We believe good research is about using the right tool to answer the question you have at hand. Sometimes that consists of competitor research to support a brand strategy. Other methodologies might include stakeholder interviews or surveys for developing and testing effective key messaging. Media research can tell us where your advertising will have the largest impact on your target audience.
All this digging translates into your increased confidence in a strategy or decision. At the end of any research project, we provide a comprehensive research report, which synthesizes findings, surfaces insights, and makes recommendations.