Oliver maximizes workplace performance for their clients, accomplished through regulated e-learning and compliance solutions. Their mission is to challenge the status quo with the most effective and efficient way to support their client's strategic goals.
The Challenge
In a complex niche industry, building and telling Oliver's brand story came with communication challenges. Additionally, they did not want to lose the brand equity they had built over decades of operating — we had to establish a new reputation built on the foundation of their old one.
The Solution
A full-service project, we built the new Oliver brand from the ground up — laying a solid foundation that we continue to build on. To ensure we stayed true to their day-one brand, we collaborated with Oliver, acting as an extension of their marketing team. As a highly personal company, we spent a significant amount of time collaborating on their values. These values shaped the brand's voice and visual narrative.
Brash, bold confidence were the tenets that had to permeate every touchpoint of the brand. We started with the logo; it’s simple, strong, bold and ends with a period. The full stop acts as a statement: No need to look any further, the answer to your problem is Oliver. Their tone and visual assets follow this line: confident, professional, and a little cheeky.
They were able to distill our nebulous idea of who we are as a company and refine it into something eye catching and current.
Pher Gautreau, Soundhouse
Owner
Their expertise and optimization have allowed us to increase our conversion rates while reducing our lead costs.
Paul Malfara, Armstrong Fluid Technology
Digital Media and Graphics Manager
They were pivotal in achieving our vision of a mobile-first, user-friendly, structurally sound, bilingual, and scalable site.
Jeanette LeBlanc, The Little Potato Company
Digital Content Manager
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