Zolo is a leading tech-powered brokerage empowering consumers with data, knowledge, and agents to create a seamless and stress-free real estate experience. They are a digital-first real estate company that attracts millions of buyers, sellers, and renters every month to their platform.
The Challenge
Zolo has seen tremendous growth and success since its 2012 launch. They needed help to modernize and level-up their business for continued growth in the ever-changing real estate landscape. They wanted to double their year-over-year growth, diversify their acquisition channels, and discover new, creative ways to reach as many customers as possible.
The Solution
For Zolo's broad audience demographics, we automated key components and leveraged machine learning on the platform. This included augmenting our manual keyword targeting with machine learning-enabled Dynamic Search Ads (DSA), using Google's Target CPA bid strategy, and automating listing uploads every 15 minutes (instead of waiting for Google to crawl the new listings every 48 hours).
Thanks to AI and machine learning, Zolo was able to create and launch thousands of campaign components faster than any human brain can imagine them. Major Tom became the Google Premier Partners Search Finalist for North America due to the innovative and sophisticated solution.
The Results
Automation and machine learning allowed us to keep up with customer demand for new listings on Zolo's site. See what that meant for them:
10000+
Sign-ups per month
60%
LOWER COST PER ACQUISITION
2.6x
GROWTH YEAR-OVER-YEAR
We were attracted by their willingness to experiment, their ability to understand our business and their ability to move quickly.
Jon Cartwright, Zolo Realty
Chief Growth Officer
We trust Major Tom's work and recommendations completely and have had fantastic results.
Natasha Eng, Blanche Macdonald
Social Media and Marketing Director
Major Tom has managed our SEO and SEM efforts for many years with outstanding results!
Paul Malfara, Armstrong Fluid Technology
Digital Media and Graphics Manager
Want to surpass your growth goals and achieve a 60% decrease in CPA?
