November 15, 2023
3 Mins to Read

The impact of HubSpot acquiring Clearbit: What it means for marketers

The impact of HubSpot acquiring Clearbit: What it means for marketers

Discover the significant impact of HubSpot's acquisition of Clearbit and learn how HubSpot users can take advantage of this game-changing partnership.

Overview of HubSpot's acquisition of Clearbit

With the news of HubSpot acquiring Clearbit, HubSpot users are excited. Clearbit, a leading provider of data enrichment and customer intelligence solutions, will likely integrate its wealth of valuable features and capabilities into HubSpot's already impressive suite of tools. This strategic move by HubSpot aims to enhance the platform's capabilities and provide users with even more powerful ways to leverage data and improve their marketing efforts.

What will the future look like with Clearbit's technology folded into HubSpot's platform?

Users can expect a seamless experience and access to a treasure trove of new data points. This acquisition opens up exciting possibilities for HubSpot users, enabling them to gain deeper insights into their leads and customers, personalize their marketing campaigns, and make more informed decisions based on real-time data.


Benefits for HubSpot users

The acquisition of Clearbit will bring a host of benefits for HubSpot users. As traditional tracking methods phase out (buh-bye cookies), enriched data is stepping in, offering a nuanced view of consumer behaviors and preferences. This ongoing shift is paving the way for smarter segmentation, tailored campaigns, and a more authentic connection with audiences, ensuring that marketing strategies remain effective in an evolving digital landscape.

Enhanced lead enrichment and data quality

One of the key advantages is enhanced lead enrichment and data quality. Clearbit's robust data enrichment capabilities allow users to gather comprehensive information about their leads, including company details, social media profiles, and more. This enriched data enables marketers to understand their audience better, develop a more sophisticated lead-scoring system, tailor their messaging, and create more personalized campaigns.

Moreover, Clearbit's data quality tools ensure that marketers have accurate and up-to-date information at their fingertips. This helps marketers avoid wasting resources on outdated or incorrect data, leading to better decision-making and improved campaign performance. By leveraging Clearbit's data enrichment and quality tools, HubSpot users can significantly enhance their lead generation and customer intelligence efforts.

How accurate is Clearbit's data?

Now, when it comes to data, it's always important to confirm how accurate and trustworthy a data source is. So, how reliable is Clearbit's data?

Clearbit's data originates from over 250 public sources, consolidated through advanced machine learning techniques and verified by experts for accuracy. They ensure data reliability by updating their 44 million+ company records and 100 million contact points every 30 days, providing businesses with a robust foundation for precise, data-driven decision-making and personalized marketing strategies.

Improved personalization and segmentation

Clearbit's integration with HubSpot will improve the platform's personalization and segmentation capabilities. With Clearbit's advanced segmentation features, users will be able to create highly targeted campaigns based on specific criteria, such as industry, job title, or company size. This level of personalization allows marketers to deliver more relevant content to their audience, increasing engagement and driving conversions.

Additionally, Clearbit's powerful personalization tools will enable users to tailor their messaging based on individual customer attributes and behaviors. By leveraging data on a granular level, marketers can create more personalized experiences for their leads and customers, ultimately building stronger relationships and driving loyalty.

With improved personalization and segmentation, HubSpot users will be able to take their marketing efforts to new heights and deliver highly targeted and relevant content to their audience.

Integration possibilities and future developments

The acquisition of Clearbit by HubSpot opens up numerous integration possibilities and paves the way for exciting future developments. These will likely include introducing new features and tools that leverage the combined capabilities of HubSpot and Clearbit. This could include advanced predictive analytics, enhanced lead scoring models, or even deeper integrations with other popular marketing and sales tools.

Are you excited? Because we certainly are!

Get a head start

While HubSpot and Clearbit now actively work on integrating Clearbit's functionality directly within HubSpot's platform, why not get ahead of the competition by leveraging the existing integration between the two platforms?


The current integration allows for:

  • Data enrichment
  • Lead scoring and routing
  • Form shortening
  • Campaign personalization
  • Sales alerts

We have been using this integration for years, revolutionizing how we approach our marketing and sales efforts.  So, if you need any support implementing this integration or wondering how to take it to the next level, we're here to help.

Discover more about our HubSpot services.

Victoria Samways, Marketing & Brand Manager

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