How do you improve conversion rates while prioritizing the instincts of your site visitors?
Hollyburn Properties Limited is a property management, real estate investment and purpose-built rental development company. Hollyburn manages and operates commercial properties and rental apartment communities nationwide, with nearly 6,000 suites in Vancouver, Calgary, Toronto, and Ottawa.
Knowing that searching for a rental property can be stressful, Hollyburn wanted to rebuild their website to make it as user-friendly as possible. With this in mind, Major Tom was tasked with creating an intuitive, fundamentally useful property management website.
Deliver a best-in-class user experience
Increase organic traffic
Improve booking rates for viewings
Making rental searching delightful with intuitive UX
Making a website intrinsically user-friendly meant shaping the platform in response to actual user behavior. With a strategy-first approach, we began by conducting an in-depth analysis of the organization and performing extensive research with web users.
We discovered two notable things: there was a desire for improved UX and users were shifting through high volumes of data while on the move. High-performing mapping and search functions, particularly on mobile, was key.
Our team meticulously redesigned the Hollyburn website, making it user-centric and task-focused. Every aspect of the search is geared towards allowing users to browse available units with ease. We created a consistent experience through a modular card system while improving speed and ease of use via a single page application. The adaptive site is now task-orientated on mobile and functions like a native app.