What can paid search do to help you generate business?
Paid search is one of the most effective ways to capture attention online, especially as a lower funnel, conversion-focused initiative. Fundamentally, when users are using search engines for specific keywords, they are highly likely to be at the point in the consumer journey where they have intent – meaning they are ready to purchase or make a decision.
By ensuring your brand, message, and web platform are easily accessible by the right audience on the first page of a relevant search engine, you can win both the SERP and more business.
Strategic paid search marketing means more clicks, more leads, and more conversions. It’s often the most cost-efficient channel, getting you qualified leads at the lowest cost.
Assessing the needs of your brand and audience presents us with a data-based direction for your paid search strategy. Our partnerships with Google and Microsoft provide you access to the latest insights, exclusive beta opportunities, and unmatched support. Google changes aspects of its platform often—optimizing for the largest advertising tool in the world is integral to the health of your search strategy. We stay on top of trends so you don’t have to.
With a well-designed strategy, you’re ensuring that your brand will be there at the right moment, in front of the right audience, in order to convert.