LIFE
June 1, 2020
9 Mins to Read

10 tips and tools to help marketers avoid burnout

10 tips and tools to help marketers avoid burnout

With a neverending to-do list and multiple projects on the go, it is easy to constantly feel overwhelmed and close to burnout. Especially right now, when your work and home life have likely been mashed together, your business is quickly adapting to the times, and you have a lot of unanswered life-questions running through your mind.

Know that you’re not alone — 80% of marketers feel overloaded with workThe global pandemic hasn’t helped things either. If you’re now working from home, be aware that burnout is the number one problem for remote employees, as we toggle between worrying we are not doing enough to overworking (often as a way to prove our value). So to help avoid burnout, we’re providing tips and tools to help increase your productivity and relieve built-up tension and stress.

data on how marketers are feeling during the covid pandemicSource: Marketing Week

1. The Eisenhower Matrix

“What’s important is seldom urgent and what is urgent is seldom important.” – Dwight Eisenhower, 34th President of the United States of America.

Eisenhower was an extremely successful man. His list of accomplishments include being a five-star general in the United States Army, serving as President of Columbia University as well as the 34th president of the United States of America. During his presidency, he launched numerous programs including NASA.

He was able to achieve so much thanks to his numerous productivity strategies, his most famous being the Eisenhower Matrix. By deciding where tasks fall within the matrix, you’re able to suss out which to prioritize and how to manage your time.

The Eisenhower Matrix

 

When assessing which quadrant tasks fall into, you need to understand what’s considered important and what’s considered urgent.

Important tasks:

These contribute to long-term goals (e.g. developing a new content strategy).

Urgent tasks: 

You feel these tasks need to be dealt with immediately (e.g. returning a phone call).

We have a bad tendency to prioritize all urgent tasks over important ones because they’re quicker to deal with or because important ones may not have looming deadlines (or an end date at all). You have to dedicate time to the important tasks, however, as they’re the ones that bring the most value.

Test it out by downloading and printing your own matrix template.

POWER UP YOUR PRODUCTIVITY

 

2. Time management techniques

Good time management helps you achieve more in less time. By being conscious of what you’re spending your time doing, you can eliminate time-wasting activities, work more efficiently and help ensure you allocate time to important tasks.

With many useful time management techniques available, it’s important to find the one that fits you and your work environment best.

Two popular methods we’re fans of are the Pomodoro technique and ‘Eat That Frog’. When you test them out, try each one for at least two weeks to determine whether or not they work for you.

Pomodoro technique

Developed by Francesco Cirillo, this technique involves you spending 25 minutes on a task, completely uninterrupted. When the time is up, you then take a short 5-minute break. Once you’ve repeated this routine four times,  you merit a longer break time that’s around 20 to 30 minutes long. This gives your brain downtime before the next round of tasks you’re about to knock out of the park.

a tomato shaped pomodoro timer

As you practice this method you’ll get better at assessing how long a task is likely to take. It also helps prevent interruptions and lets you realize that others can wait 25 minutes before hearing back from you. This then allows you to worry less about not responding straight away. Once you learn to respect your time, others will too.

To help you practice the Pomodoro technique, use an app like Tomato Timers.

Eat that frog

The book Eat That Frog by self-help guru Brian Tracy revolves around the idea that you should tackle the most important or difficult task at the start of your day. This is to resolve our tendency to procrastinate large and/or important tasks. Starting the day by tackling the small, low-value tasks first to quickly tick them off of your to-do list will do you no favors. 

To do this, you need to assess and prioritize each outstanding item on your to-do list. The Eisenhower Matrix can be of help here. When you have chosen the frog (a.k.a. the one big important task you want to tick off the list), spend the morning working on it and leave the smaller tasks for the afternoon.

By the way, if you’re wondering where the phrase came from, Mark Twain once said, “Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.”

 

3. 1 to-do list to rule them all

We’ve referred to your do-to list a few times but how many do you currently have? Do you have a main one but unknowingly have a few more scattered around in different formats? If you have tasks saved in an app, on post-it notes, in your calendar, written in your notebook, or typed on your computer — it’s time to consolidate them.

Having tasks listed in more than one place should be immediately avoided. Multiple lists mean you risk losing lists, conflicting priorities, out-of-sight-out-of-mind to-dos, and wasting time jumping between them. This hinders your productivity and can make you become disorganized. The worst case is that you completely miss a deadline you forgot about and no one wants to experience (or relive) that.

to do list on blackboard

So, pick your favorite and most-used method, add all your to-dos to it and delete or throw out all the others. This will give you a better idea of everything that’s on your plate and will let you prioritize your tasks correctly. Although this consolidated list may appear overwhelming, you can always use subheadings to help organize it.

Once you have done this, improve the quality of your to-do list by detailing exactly what you need to do. Don’t simply write “Call Jim”. Call Jim about what? Write “Call Jim to discuss where we are with the competitor analysis report”. This will save you time and mental energy trying to remember what the task is about.

 

4. Make your workday visible

If you or some of your team are working from home, you can’t turn to a colleague for a chat, or quickly see what everyone is doing. They also can’t see what you’re doing. This sometimes creates lags, miscommunication, or micro-management and trust issues which can add more stress.

To avoid this, make sure you keep your work calendar up-to-date. You may want to add more details than usual to provide others with more context. Plus, add in your lunch break so you can mentally relax when you take it.

If you use Slack, you can integrate it with your Google calendar so that it automatically displays when you’re in a meeting.

 

5. Have a designated workspace

If you’re working from home, it’s important to create a physical distinction between your workspace and the rest of your house which should only be associated with downtime. Although it’s tempting to hop on the sofa or work from bed — don’t. The challenge is that we are context-based creatures, so working on your couch means that your couch stays cognitively associated with work (and all the associated emotions). You’ve conditioned yourself to make this neural link, and there is no mental ‘stop button.’ On the other hand, the lure of the TV works in the same way. 

Having a ‘designated’ space changes this. Create a nice workspace in a spare room or in a corner. If you have to work at the kitchen table or living room, sit in the same seat and then make sure you put away all of your work things at the end of the day so that you’re not constantly reminded of work throughout the evening.

Another reason to avoid the sofa or bed is that it’s important to use a good chair and have your screen set to eye level. Not only will the right setup be easier on your body – it will also help you get things done more efficiently. The state of the mind is quickly influenced by the posture of the body. An alert body equals an alert brain. 

a pikachu stuffed pillow in front of a work from home desk station
a work from home desk station
a work from home desk station with a view of Toronto downtown
the back of a Dell monitor
a work from home station with a cup of coffee and a plate with bagels
a work from home station next to a window

 

Major Tom WFH setups

6. Create a setup and wrap-up ritual

When you work at an office you benefit from a tacit structure or sequence to the day like getting up, getting dressed, commuting, getting coffee, and settling into your desk. In psychology, this is called an ‘initiation’ sequence — it gets the brain ready to focus. This insight is small but important. If you’re now working remotely, you’ll need to create your own initiation sequences at home too. Here’s how:

Create a start-up ritual

The human brain is very sensitive to sequences. No matter where you are working from, an easy way to settle yourself into focus-mode is to create a start-up routine, taking the same 2-5 steps every weekday morning. For example: Have a shower and get dressed, have breakfast, sit down at your designated workspace, stretch your neck to the left and right, take five minutes to review your calendar and plan out your day, say hi to your team over chat, then begin. 

Create a wrap-up ritual

Use an alarm when it’s time to end your workday. This practice is important since you can easily burn yourself out with overwork when there are no boundaries. Also, pick an alarm sound you like, and change it if you find yourself associating the sound with stress or starting to ignore it altogether.

The wrap-up ritual can become the bookend for your day. For example: switch your status to offline, say goodbye to your team, step away from your desk (put work stuff out-of-sight, if needed), take 3 deep breaths,  water your plants, and pour a glass of wine.

 

7. Marketing automation

In recent years, marketing automation software has become sophisticated enough to act as a powerful tool for marketers. Its ability to automate a wide variety of repetitive and time-consuming tasks means it improves productivity, freeing up marketers’ time and allowing them to shift their focus towards strategy. Therefore, it’s great in helping marketers avoid burnout. Venture Harbour reports that the biggest benefit of automation is saving time. Additionally, organizations that have automated lead management see a 10% or more increase in revenue within the year.

data on biggest marketing automation benefit

Reduce your workload and make more time for important value-adding tasks by leveraging marketing automation. Tasks that can be automated include but are not limited to:

  • Social media postings
  • Email marketing
  • Communication workflows
  • Analytics and reporting
  • Data population and management
  • Lead scoring
  • Lead nurturing
  • Sales and task alerts

If you are already using marketing automation software like HubSpot, make sure you’re using it to the full and staying up to date with new features. Use sequences to help maintain your data quality and integrate the likes of HubSpot with Slack so that your sales team is notified every time they have an outstanding to-do or there is a new lead.

 

8. Quieten all message notifications

It’s hard to stay focused when you’re subjected to constant notifications about new texts, emails, and instant messages. Even when you glance at the notification but “ignore it”,  the distraction weakens your ability to focus back on the task at hand. Research shows that when we’re distracted by something like a notification, it can take us around 15 minutes to get back to a good level of concentration on the interrupted task. In fact, switching from one task to another can cause a 40% loss in productivity.

do not disturb hotel door sign

So when you’re about to focus on a task or starting the 25-minute Pomodoro stint, do the following:

Phones

Put your mobile phone on silent and then put it out of sight. If you also get non-important phone calls on your desk phone, use the do-not-disturb (DND) setting which sends it straight to voicemail.

Emails

Turn off email notifications. If you really struggle with this then only allow notifications from certain VIPs.

Instant messaging

If your organization is using platforms like Slack, there are a number of ways you can manage your notifications:

  • Remove yourself from channels you no longer need to be in.
  • Mute channels that you want to remain a part of but don’t need notifications from.
  • Star channels you prioritize and hide all other channels by selecting “Unreads and starred conversations” in your preferences settings. This will clean up your sidebar by only showing starred channels and those with new unread messages.
  • Use the “snooze notifications” setting or the do-not-disturb status to let others know you won’t be responding right away.
  • Set a lunchtime status so that you can enjoy your midday break and others know you won’t respond straight away. Remember to make sure this matches what’s in your calendar.

You can catch up on your messages and reply during allocated times or within the Pomodoro breaks.

 

9. Take a break from screen time

How many times have you been working on your computer only to realize that several hours have drifted by? Sitting at your desk and staring at the screen for too long negatively affects both your body and your mind. Taking regular breaks to move around and to stay hydrated is beneficial.

This is especially important now when the only way you can socialize is through video calls and zoom meetings. Water cooler chats and lunchtime catch-ups seem like moments we took for granted. A walk around the block while taking an audio call, however, can still do a world of good.

woman doing yoga

Additionally, try the Healthy Browsing Chrome extension. This sends you notifications that remind you to blink, drink water, stretch, and check your posture. You can even customize how often the alerts happen for each reminder.

 

10. Take a step back and breathe

Never underestimate the power of taking a deep breath. If you are a yoga enthusiast or enjoy meditating, you’re probably aware of the calming and composing effect it has on our mind and body. Taking beep, slow breaths have been proven to reduce tension, relieve stress, and relax us. It draws our attention away from our worries and focuses it instead on our bodies.

The next time you feel overwhelmed, on the verge of burnout, or about to start a large and complex task — take a deep breath and feel yourself relax. Inhale slowly through the nose and exhale slowly through the mouth. Then when you are feeling calm, assess your situation from a fresh and positive perspective.

breathe with the shape in the gif

We find this so powerful, it’s embedded in our philosophy. By taking a step back (or more like a 50,000-foot view) and spending time looking at things holistically, we’re able to develop the right strategy so our clients can find clarity in chaos.

Additional wellbeing tools include:

We hope you found this post useful and that you remember to put both your mental and physical health first.

Victoria Samways, Marketing & Brand Manager

Be both a dreamer and a doer.

Selected for you

Subscribe to Mercury

Receive exclusive action-focused content and the latest marketing insights.